shelfAdz Tag Media Delivers 10%+ Incremental Sales Lift for Bai

Bai aimed to drive awareness and trial of two new SKUs by extending upper-funnel brand momentum to the store. To achieve this, they leveraged shelfAdz in-store media to spotlight new flavors and grab shopper attention in-aisle with a recognizable celebrity, reinforcing brand recognition.

• Deployed a “NEW item” burst to capture attention and inspire trial
• Featured the celebrity ambassador alongside the product to build authenticity and showcase everyday use
• Paired product shots with flavor imagery to highlight natural ingredients and health benefits
• Incorporated savings messaging and bold color palettes to break through at shelf

Campaign Snapshot

Retail Activation: 18-Week Campaign
Timing: February – July 2025
Retailers: Kroger
UPCs Featured: (2) Bai Water Beverages: Shala Coconut Strawberry and Simbu Strawberry

Results

Notes: Store matching T v C is 1:1 and based on multiple variables including media supported UPC units and $s, total category units and $s, geo location, total store sales, etc.
Incremental sales based on T (stores with shoppers exposed to media) vs C (unexposed) for tagged items.
Incremental Return on Ad Spend (iROAS) reflects total program impact, encompassing both tagged and halo SKUs.